Colour Tech, Homes & Cottages offer campaign

Real estate agents can extend their marketing campaigns by being on the front and back cover of a national magazine, thanks to a deal that partners Colour Tech Marketing and Homes & Cottages magazine.

“The business model is simple. Everyone involved wins,” says Steven Griffin, publisher of Homes & Cottages.

Steven Griffin (left) and Bob Campbell

Agents’ clients benefit by receiving a magazine full of articles, ideas and products and services that will help them improve and add value to their homes. Agents and brokers benefit by having their picture and contact information on the front of the magazine. Homes & Cottages advertisers benefit by reaching an audience of homeowners interested in renovating, decorating and landscaping their homes.

A select number of real estate agents and mortgage professionals will have the opportunity to co-brand with the magazine. With the Custom Cover program, agents or brokers get their picture, name, logo and full contact information on the front cover; an ad on the outside back cover and two additional ad pages inside the magazine. The package also includes exclusive rights to high-traffic waiting rooms in pertinent areas and preferred discount pricing. A minimum of 300 one-year subscriptions is required. Cost is from $3 per copy.

“Many agents are offsetting the cost of the program by selling one or more of these pages to an associate or company interested in reaching the same area,” says Griffin.

The Compliments Program has the agent’s or broker’s name, company, phone number, email address and website address imprinted in black on the front cover of every issue. A minimum of 25 one-year subscriptions is required. Cost per copy is from $2.75.

Colour Tech Marketing will handle the orders, do the set up and print the covers. Homes & Cottages will merge the covers with its press run and distribute the magazines as directed by the agent, says Bob Campbell, president of Colour Tech Marketing.

“Hundreds of agents and brokers already participate in the program, which has tens of thousands of magazines being mailed to their clients, friends and family, as well as to high-traffic waiting rooms and even to entire farming areas,” Griffin says.

For more information, visit http://www.homesandcottages.com/EasyReferrals/  or call 1-800-410-4510.